Expedia bot coming soon to Skype

With the new Expedia bot for Skype, users can search for hotels, quickly book, manage reservations, and confirm or cancel hotels and flights. And if you are not satisfied with the answer you got from the bot, you can directly call Expedia, free of charge.

The above is an extract of the original article available at:http://hotelmarketing.com

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Expedia on track to become world’s first $100bn travel agency

Expedia is on the way to becoming the world’s first $100 billion travel agency, a landmark it will achieve in the next few years, according to its chief executive.

Dara Khosrowshahi, told the 17th annual Expedia Partner Conference in Las Vegas this week that the decision to invest heavily in technology in 2007 was critical to the firm’s rapid growth.

The above is an extract of the original article available at: http://hotelmarketing.com

 

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Major changes in 2016 that impacted hotel marketing

Some of these industry developments will have an immediate impact on hoteliers, while others we will have to wait and see. Here’s what you can be doing right now to navigate these changes in 2017.

The above is an extract of the original article available at: http://hotelmarketing.com

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Corporations saving on hotel rooms in volatile 2017 hotel market

Corporations taking advantage of current market conditions, including a slower third quarter at many hotel chains, can cash in on a favorable pricing leverage, according to an analysis by BCD Travel. Rebooking hotel rooms when hotel rates fall is becoming an increasingly critical component.

The above is an extract of the original article available at: http://hotelmarketing.com

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U.S. travel growth slowing

According to the latest Travel Trends Index from the U.S. Travel Association and Oxford Economics, domestic business travel demand dropped in October year over year. That downward trend is expected to continue in the next few months.

The above is an extract of the original article available at: http://hotelmarketing.com

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Corporations saving on hotel rooms in volatile 2017 hotel market

Corporations taking advantage of current market conditions, including a slower third quarter at many hotel chains, can cash in on a favorable pricing leverage, according to an analysis by BCD Travel. Rebooking hotel rooms when hotel rates fall is becoming an increasingly critical component.

The above is an extract of the original article available at: http://hotelmarketing.com

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How to jumpstart your hotel’s direct bookings through search engine marketing

More than 25% of direct online revenue for hotels comes directly through Search Engine Marketing (SEM) initiatives, making these paid placements in the search engines an especially critical piece of a property’s digital marketing budget.

The above is an extract of the original article available at: http://hotelmarketing.com/

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Wyndham Hotel Group Acquires Fën Hotels

Wyndham Hotel Group today announced its acquisition of Latin America’s leading Fën Hotels, adding 26 management contracts across Argentina, Peru, Costa Rica, Uruguay, Paraguay, Bolivia,  and the U.S. including two new Fën-built Wyndham Grand hotels opening in Montevideo, Uruguay, and Asunción, Paraguay. With the addition of Fën Hotels’ signature Esplendor Boutique Hotels and Dazzler Hotels, Wyndham Hotel Group’s portfolio of distinct brands grows to 18, all of which will be bookable through the company’s award-winning loyalty program, Wyndham Rewards, by the end of 2017.

The above is an extract of the original article available at: hotelnewsresource.com

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Hotels leverage tech to predict guest wants, needs

Want a feather pillow for your bed? Chances are, the hotel already knew that. Profiling technology has made it easier than ever to personalize guest stays.

The above is an extract of the original article available at: http://hotelmarketing.com

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TripAdvisor product chief says transition to booking site isn’t easy.

Next year will be a make or break year for TripAdvisor Instant Booking. Either the economics work out and consumers start treating TripAdvisor as a booking site or the company will have to pivot.

The above is an extract of the original article available at: http://hotelmarketing.com

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