Tag Archives: hotel guest

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment Prevention techniques and more mean that as an … Continue reading

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The Impact of Guest Emotions on Hotel Revenue

The Guest Experience is the competitive battleground for all hoteliers. As meeting guests’ emotional needs is 70% of the guest experience, it more important than ever to go to greater depths to understand how guests feel about you. What are … Continue reading

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Hotel Reviews: Exactly How and Why Travelers use them

Reviews are increasingly carrying a lot of weight in the hotel booking process. But exactly who is looking at them, where are they looking at them, and what factors in the review hold the biggest sway in the mind of … Continue reading

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How to engage guests in a personalised, authentic way

Hotel marketing professionals recognize that today’s consumers are increasingly looking for genuine and  authentic interactions with those they do business with. That is why smart companies from all service industries recognize that we have entered the era of “hyper-personalization.” There … Continue reading

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