Tag Archives: google

Google has mapped the moon and mars, don’t leave your hotel out

You have been told for years to spend as much time as possible on your TripAdvisor page. It is still relevant but it is time to have a closer look at another of your online tools Google business page is … Continue reading

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Share on facebook Share on twitter Share on linkedin Strong device traffic shifts through 2013

Last year, in the pages of Hotel News Now, I proclaimed 2013 would be the “year of the three screens in hospitality”—desktop, mobile and tablet. I advised hoteliers to prepare for the “three-screen explosion” and to get ready to work … Continue reading

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Travel content marketing across the funnel: Moving from IF to HOW

Here we go again: yet more nagging about SEO and keeping up to date with the almighty G’s latest industry-wrecking whims? Well, almost but not quite – hopefully. Like you I’ve had more than my fill of-well meaning SEO advice. … Continue reading

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Social media demographics in 2012 [RESEARCH]

After a spirited discussion about privacy and social media last week, curiosity led to some research on the demographics of social media users in 2012. Understanding the demographics of chosen social networks is essential for solid social media strategy, especially … Continue reading

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On the Demise of SEO: Is Google Removing Keywords to Push Paid Traffic?

Encrypted search on the rise In 2011, when encrypted search was made default for logged in users there was a great concern over repercussions in SEO (Search Engine Optimization), as encrypted searches obliterate keywords. While the source of traffic is … Continue reading

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