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You have been told for years to spend as much time as possible on your TripAdvisor page. It is still relevant but it is time to have a closer look at another of your online tools Google business page is … Continue reading
Last year, in the pages of Hotel News Now, I proclaimed 2013 would be the “year of the three screens in hospitality”—desktop, mobile and tablet. I advised hoteliers to prepare for the “three-screen explosion” and to get ready to work … Continue reading
Here we go again: yet more nagging about SEO and keeping up to date with the almighty G’s latest industry-wrecking whims? Well, almost but not quite – hopefully. Like you I’ve had more than my fill of-well meaning SEO advice. … Continue reading
Encrypted search on the rise In 2011, when encrypted search was made default for logged in users there was a great concern over repercussions in SEO (Search Engine Optimization), as encrypted searches obliterate keywords. While the source of traffic is … Continue reading