Tag Archives: hotel industry

Measuring your social media success

As hoteliers, chances are your social media channels are always mentioning local events, area guides and any articles that your guests may find useful. You are probably even self-promoting your property every so often. You have the ability to provide … Continue reading

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Why having a good PR strategy is essential in the hotel industry

In a field as highly competitive as hospitality, an effective public relations (PR) strategy is a must. But PR can also feel like a guessing game at times, where you’re effectively trying to understand what journalists and the community will … Continue reading

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Keywords – Are They Still Relevant for 2015 Hotel Marketing?

  Is optimizing a hotel’s website with keyword-rich content still a relevant SEO strategy? And the answer is absolutely yes! However, SEO has evolved significantly in the past ten years when search engines relied solely on keywords to identify the … Continue reading

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ARPAR, yet another RevPAR metrics replacement

The hospitality industry has been offering a few other indexes in the recent years that tried to compete with RevPAR. A more accurate, performance indicator is Adjusted RevPAR, which provides a clear reflection of the “bottom line profit”. RevPAR is … Continue reading

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Welcome to the battle for disruptive models and technology in hotels

The hotel industry has a long way to go if it is serious about personalizing experiences and increasing satisfaction by exceeding guest expectations. Hoteliers need to embrace the opportunities presented by new business models and technologies to provide enriching experiences … Continue reading

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From revenue management to revenue strategy

The relatively new but firmly established hotel sector discipline of revenue management is more than ever at the forefront of building profitability. To offset potential clashes between GMs, sales teams and revenue management departments regarding pricing strategies and optimization, some … Continue reading

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Hoteliers strive to move ahead of mobile curve

ATLANTA—The mobile phenomenon and bring-your-own-device movement is nothing new to the hotel industry, but the ways by which hotel technology experts are analyzing and building solutions is shifting. It’s no longer OK to be reactive and simply clamor to offer … Continue reading

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