Tag Archives: hotel conversion rates

Hotel pricing mechanisms need a direct approach

Hoteliers have been telling us for years that the public needs to be better educated about what rates really stand for. That’s especially true today with the plethora of sites offering a bewildering array of hotels and apparent deals. But … Continue reading

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Proof: Travel reviews have significant effect on hotel conversion rates and pricing

Anecdotally, most hoteliers will agree that travel reviews and online user generated content are important for business. Quantifying this importance, however, is often difficult. TrustYou recently developed a new study together with Donna Quadri-Felitti, academic chair and clinical associate professor … Continue reading

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How virtual tours can boost bookings and entice travelers

Don’t underestimate the strength and power of virtual tours when trying to attract travel shoppers. Virtual tours can give travelers a real understanding of what they can expect at your hotel and are an important factor in booking success. In … Continue reading

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