Tag Archives: hotel booking process

Are customers abandoning bookings because of your online payment process?

Almost 50% of customers  abandoned their online travel booking early because of payment-related problems according to new research from Worldpay. Who would have thought the payment process has such a big impact on shoppers? Travel sites who cannot reassure customers … Continue reading

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Hotel Reviews: Exactly How and Why Travelers use them

Reviews are increasingly carrying a lot of weight in the hotel booking process. But exactly who is looking at them, where are they looking at them, and what factors in the review hold the biggest sway in the mind of … Continue reading

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Revenue-management best practices have failed

The traditional revenue-management best practices have failed, leading processes to change from a static to nimble approach, according to panelists on a webinar hosted by the Hospitality Sales and Marketing Association International University Tom Botts, executive VP and chief customer … Continue reading

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