Tag Archives: social-media

Facebook and hotels: Here comes Graph Search Optimization

Today, Facebook is rolling out Graph Search, a much-anticipated social search feature, to all users of its US website. At first, everyone will use the the tool to check up on whatever happened to their teenage sweethearts. But eventually they may use it … Continue reading

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RezNext Partners with TrustYou to Help Hotels Manage their Online Reputation

Bangalore, July 4, 2013 – RezNext, the real-time online hotel room distribution and travel Technology Company expands its solution set to online reputation management. RezNext has partnered with TrustYou, an online reputation management company for the hospitality industry, to offer … Continue reading

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How Hoteliers Can Leverage Pinterest to Enhance Their Online Marketing Strategy

Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third largest social networking site behind Facebook and Twitter. Given its high traffic … Continue reading

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The 10 Business Growing Pains that Social Media is Going Through Right Now

On a recent April afternoon, at the suitably hip offices of AppNexus over 200 agency and marketing folks came together for the IABSocial Media Agency Day. Susan Borst, Director, Industry Initiatives, IAB opened the event titled “Social Media. What can … Continue reading

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Social Media for Franchises: Keep it Hyper-Local and Brand

More and more, consumers are engaging with brands on a local level and gaining enthusiasm for developing local connections with businesses they frequent. Adopting localized social media strategies makes sense for many hospitality companies; but for multi-unit brands, any effort … Continue reading

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Social media demographics in 2012 [RESEARCH]

After a spirited discussion about privacy and social media last week, curiosity led to some research on the demographics of social media users in 2012. Understanding the demographics of chosen social networks is essential for solid social media strategy, especially … Continue reading

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