Tag Archives: hotels in India

The more reviews, the better

While there have been several studies on hospitality business reviews, none had previously explored the relationship between a property’s rating and its number of traveler reviews. Now the Cornell study “Online Customer Reviews of Hotels: As Participation Increases, Better Evaluation … Continue reading

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Tightening the screw – why hotel distribution is about direct sales

It seems hoteliers are getting savvier and are more ready than ever to go to war and take back what is their own: in the world of hotel distribution, direct sales rule! Hoteliers are getting back in the trenches and … Continue reading

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Mobile and tablet taking a chunk out of desktop hotel booking volume

Mobile and tablets are not only bringing down hotel bookings via desktop, but also page views, visits, room nights and revenue. HeBS Digital, a digital marketing company for the hospitality industry, has studied data from hotel clients to understand the … Continue reading

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Using Digital Channels to Increase Brand Awareness

Considerable energy is put towards executing the right brand strategy. Market research, defining brand standards and the target audience, is qualified in demographic and psychographic terms. Agencies are selected to finesse the messaging creative, and finally that messaging is communicated … Continue reading

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RezNext lines up webinar on online reputation management

Bangalore: RezNext, the world’s only true enterprise distribution solution provider has announced a webinar on “Build your hotel brand with online reputation management”. The webinar will feature Alan Young, an industry specialist with over 25 years of experience with hospitality … Continue reading

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Give Hotel Guests What They Want at First Glance

Hoteliers are always finding ways to increase the guest satisfaction before guests even set foot into the property.  Since the majority of travelers’ base their booking decision on the research they do online, it is important to present your hotel … Continue reading

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Call vs. click: Evolution of mobile bookings

GLOBAL REPORT—While the use of smartphones to book rooms is exploding, there seems to be some disparity in how many of those consumers are booking online and how many are calling to complete their reservations. “For every booking that comes … Continue reading

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Ways to Save Your Hotel’s Reputation after a Bad Review

Whether you love them or hate them, online reviews do get read and they do have a great influence on a customer’s booking decision which means hoteliers need to take notice and most importantly they need to take action.  Today, … Continue reading

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Mobile-driving-multi-screen-marketing

More guests are booking through the mobile channel than ever before—a pace of bookings that will only further intensify. Tech-savvy individuals are far more likely to travel, and hoteliers who do a better job connecting with them via mobile platforms … Continue reading

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Share on facebook Share on twitter Share on linkedin Strong device traffic shifts through 2013

Last year, in the pages of Hotel News Now, I proclaimed 2013 would be the “year of the three screens in hospitality”—desktop, mobile and tablet. I advised hoteliers to prepare for the “three-screen explosion” and to get ready to work … Continue reading

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