Tag Archives: hotel customers

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment Prevention techniques and more mean that as an … Continue reading

Posted in Hospitality, Hospitality Industry, Travel | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Total customer profit optimization: Stop selling hotel rooms

Total customer profit optimization is the process of achieving the most profitable mix of customers across all of a hotel’s assets. Revenue managers should consider total customer profit optimization in their operations, according to panelists on a webinar hosted by … Continue reading

Posted in Hospitality, Hospitality Industry, Travel | Tagged , , , , , , , , | Leave a comment

How to engage guests in a personalised, authentic way

Hotel marketing professionals recognize that today’s consumers are increasingly looking for genuine and  authentic interactions with those they do business with. That is why smart companies from all service industries recognize that we have entered the era of “hyper-personalization.” There … Continue reading

Posted in Hospitality, Hospitality Industry, Travel | Tagged , , , , , , , , , | Leave a comment