Tag Archives: advertising

Using Social Media to Boost Your Hotel’s Reputation

Competition is always a worry among the hotel industry. With that said, it is important to use trending marketing tactics and strategies. But it’s even more important to find ways to really connect with customers and potential customers. The goal … Continue reading

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Pricing in a social world: Five tips for revenue managers

The price transparency afforded by the advent of the online travel agents (OTAs) had a profound impact on the way that revenue managers think about price.  Instead of focusing on their own demand and price, price transparency forces revenue managers … Continue reading

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Hotel websites: Tips for a multi-device and info-hungry world (full of impatient consumers)

Whether they are responsible for managing check-ins, meals, entertainment activities or check-outs, hoteliers are always on the run and have no time to spare. Thus, when it comes to website design, while many hoteliers know their websites are outdated and … Continue reading

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A Restaurateur’s Guide to Successful Digital Marketing

Restaurant industry sales in 2013 will total more than $660.5 billion, a 3.8 percent increase from 2012 (National Restaurant Association). As restaurant-industry sales continue to climb yearly, it is crucial that a restaurant maintain an online presence in order to … Continue reading

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Rebranding A Hotel Is A Challenge But Best Worked Through Methodically

As hospitality becomes more competitive, hotel rebranding has become more prevalent. Segmentation is no longer just about price, but increasingly about finding your target audience or niche and creating an identity that’s distinctive on the hotel scene. Standing out from … Continue reading

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Website Design for Modern Travelers

A hotel website can never be considered a finished product. Gone are the days a property can redesign its site every three years and remain competitive in the market. With both web technology changing and the growth in mobile devices, … Continue reading

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Social Media for Franchises: Keep it Hyper-Local and Brand

More and more, consumers are engaging with brands on a local level and gaining enthusiasm for developing local connections with businesses they frequent. Adopting localized social media strategies makes sense for many hospitality companies; but for multi-unit brands, any effort … Continue reading

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