Tag Archives: business

A Restaurateur’s Guide to Successful Digital Marketing

Restaurant industry sales in 2013 will total more than $660.5 billion, a 3.8 percent increase from 2012 (National Restaurant Association). As restaurant-industry sales continue to climb yearly, it is crucial that a restaurant maintain an online presence in order to … Continue reading

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Rebranding A Hotel Is A Challenge But Best Worked Through Methodically

As hospitality becomes more competitive, hotel rebranding has become more prevalent. Segmentation is no longer just about price, but increasingly about finding your target audience or niche and creating an identity that’s distinctive on the hotel scene. Standing out from … Continue reading

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Social media demographics in 2012 [RESEARCH]

After a spirited discussion about privacy and social media last week, curiosity led to some research on the demographics of social media users in 2012. Understanding the demographics of chosen social networks is essential for solid social media strategy, especially … Continue reading

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