Tag Archives: user generated content

Ways to Save Your Hotel’s Reputation after a Bad Review

Whether you love them or hate them, online reviews do get read and they do have a great influence on a customer’s booking decision which means hoteliers need to take notice and most importantly they need to take action.  Today, … Continue reading

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Reviews play critical role in defining value

As many guests are first-time visitors to a given hotel, reviews help them preview and visualize their on-property experience, sources said. GLOBAL REPORT—Paul Wood, VP of revenue management at Greenwood Hospitality, sat back and thought about how his company would … Continue reading

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Five Ways Hoteliers Can Benefit From User-Generated Social Media Content

What is user-generated content? What do Wikipedia, YouTube, and Tripadvisor all have in common? They are all websites that rely heavily on user-generated content. I use the term “content” loosely, as it can vary from credible facts and creative media to … Continue reading

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