Tag Archives: hotel profit

Building a bridge between revenue management and marketing in hotels

Hotel distribution is more complex today than ever and there are so many companies between the hotel product and the guest. Along the way, two key functions – revenue management and marketing – have evolved into very specific and sometimes … Continue reading

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Why rate should be king in 2015

Increase in occupancy is good, but rate increases and revenue is even better. This year we have the best opportunity to show improved profit results from rate improvement. We just have to do better in sales to make those projections … Continue reading

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Total customer profit optimization: Stop selling hotel rooms

Total customer profit optimization is the process of achieving the most profitable mix of customers across all of a hotel’s assets. Revenue managers should consider total customer profit optimization in their operations, according to panelists on a webinar hosted by … Continue reading

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