Tag Archives: hotel marketing

Independent hotels: Can they loosen the OTA grip?

When we think of the lodging industry in the US, many of us think of chains – those big brands such as Marriott, Hilton, and Choice that drive distribution trends and website bookings. With household names such as Holiday Inn … Continue reading

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How Can Hoteliers Create Relevant Content?

A vanity website is a great platform for showcasing your hotel’s story. By creating original content and displaying rich media, travel shoppers searching for a unique experience can learn about how your hotel will meet their individual needs. What you … Continue reading

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Building a bridge between revenue management and marketing in hotels

Hotel distribution is more complex today than ever and there are so many companies between the hotel product and the guest. Along the way, two key functions – revenue management and marketing – have evolved into very specific and sometimes … Continue reading

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Keywords – Are They Still Relevant for 2015 Hotel Marketing?

  Is optimizing a hotel’s website with keyword-rich content still a relevant SEO strategy? And the answer is absolutely yes! However, SEO has evolved significantly in the past ten years when search engines relied solely on keywords to identify the … Continue reading

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6 tenets of good hotel website design

Travelers, as with most online consumers, judge books by their covers. Here are six ways to get guests to pick your proverbial book off the shelf. Booking engine, information platform, marketing tool. A hotel’s website serves many purposes, least among … Continue reading

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5 hotel marketing trends for 2015

Hotel marketers need to take advantage of these trends if they wish to have a successful 2015, speakers said during a webinar. 2015 presents an opportunity to be a stellar year in the hotel marketing world but only if hoteliers … Continue reading

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