Tag Archives: hotel website

How Can Hoteliers Create Relevant Content?

A vanity website is a great platform for showcasing your hotel’s story. By creating original content and displaying rich media, travel shoppers searching for a unique experience can learn about how your hotel will meet their individual needs. What you … Continue reading

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Keywords – Are They Still Relevant for 2015 Hotel Marketing?

  Is optimizing a hotel’s website with keyword-rich content still a relevant SEO strategy? And the answer is absolutely yes! However, SEO has evolved significantly in the past ten years when search engines relied solely on keywords to identify the … Continue reading

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6 tenets of good hotel website design

Travelers, as with most online consumers, judge books by their covers. Here are six ways to get guests to pick your proverbial book off the shelf. Booking engine, information platform, marketing tool. A hotel’s website serves many purposes, least among … Continue reading

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Hotel marketing for your best guests – women

You may not realise it, but the target audience for most hotels is women. Women account for 85% of all household purchases and 92% of vacation decisions (according to Greenfield Online for Arnold’s Women’s Insight Team) spending over $7 trillion … Continue reading

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Experts: Responsive design is the standard

Responsive design is a must for hotel and brand websites today, and those willing to invest a bit more resources should already be looking at the next best thing—adaptive design, according to experts. A panel of Web executives this week … Continue reading

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