Tag Archives: hotel revenue managers

Total customer profit optimization: Stop selling hotel rooms

Total customer profit optimization is the process of achieving the most profitable mix of customers across all of a hotel’s assets. Revenue managers should consider total customer profit optimization in their operations, according to panelists on a webinar hosted by … Continue reading

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Revenue managers adapt distribution strategies

GLOBAL REPORT—While new distribution channels are emerging seemingly every day, more accurate forecasting and improved technical automation are helping hotel revenue managers stay sane. Few hotels, unless they’re large full-service properties with a significant amount of meeting space, have a … Continue reading

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Revenue managers look beyond rooms

Revenue streams from hotels with casinos or complex F&B programs need to be considered when yielding. MINNEAPOLIS—While rooms revenue is the most critical—and typically the most profitable—revenue stream in a hotel, today’s revenue managers are broadening their scope and taking … Continue reading

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Taming the Wild West of mobile optimization

Revenue managers often feel like pioneers in the Wild West when attempting to tame and optimize mobile. How do you sell and manage revenue via this medium? What should you be thinking about as you create your own mobile strategy? … Continue reading

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