Tag Archives: hotel occupancy

Building a bridge between revenue management and marketing in hotels

Hotel distribution is more complex today than ever and there are so many companies between the hotel product and the guest. Along the way, two key functions – revenue management and marketing – have evolved into very specific and sometimes … Continue reading

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Why rate should be king in 2015

Increase in occupancy is good, but rate increases and revenue is even better. This year we have the best opportunity to show improved profit results from rate improvement. We just have to do better in sales to make those projections … Continue reading

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ARPAR, yet another RevPAR metrics replacement

The hospitality industry has been offering a few other indexes in the recent years that tried to compete with RevPAR. A more accurate, performance indicator is Adjusted RevPAR, which provides a clear reflection of the “bottom line profit”. RevPAR is … Continue reading

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How to implement a rooms upselling program

Use these best practices when it comes to creating a rooms upselling program to maximize profits. As the hotel industry continues to rebound, most hoteliers have found it easier to gain back occupancy than rate. One common reason is the … Continue reading

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