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Silver Surfers, Baby Boomers, call them what you like – but the older members of a population are a huge segment of the travelling public. This group is a growing one, too, with life-spans and disposable incomes increasing accordingly. And, … Continue reading →
With an average of 3 billion web queries every day, Internet search is critical to gaining an edge over your competition; it also puts pressure on you to optimize your website, its content and your online presence and activity to … Continue reading →
Hotel properties that actively engage with social media reviews grow occupancy at double the rate of properties that don’t, according to a new study. Properties that responded to more than 50% of social reviews grew occupancy rates by 6.4 percentage … Continue reading →
Most companies profess to provide excellent service and yet surprisingly few manage to consistently deliver, and this begs the question – what is the secret to success in the luxury hotel market? It’s quite simple actually, however as with many … Continue reading →