Tag Archives: hotel guests

Building a bridge between revenue management and marketing in hotels

Hotel distribution is more complex today than ever and there are so many companies between the hotel product and the guest. Along the way, two key functions – revenue management and marketing – have evolved into very specific and sometimes … Continue reading

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How to mitigate dependence on OTAs

The OTA customer is not a hotelier’s customer. How can the hotelier combat the OTAs? This reality might come as a bit frightening. The OTA booking experience is superior to that of hotels as it allows the traveler to shop … Continue reading

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How to design hotels for wellness tourism

The needs of hotel guests are ever evolving, and the hospitality industry continues to adapt to meet their demands. Today’s travelers are exceedingly focused on healthy living and expect to maintain their wellness lifestyle when traveling. Wellness isn’t just the … Continue reading

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Hotel Survey: Loyalty Takes a Back Seat to Price

For the hotel and lodging industry, loyalty takes a backseat to price, according to Accenture Hospitality’s Global Consumer Pulse Research. The survey queried 12,867 customers in 32 different countries about the hotel and lodging industry. The research found that 41 … Continue reading

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Guest experience goes local

All customer experiences are local, too. Social intelligence is no longer just about the brand. Executives need feedback about every property to ensure the local experience delivers on customers’ expectations, which would explain the upturn of location-specific intelligence software. This … Continue reading

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