Tag Archives: hotel brands

Rebranding A Hotel Is A Challenge But Best Worked Through Methodically

Posted on May 10, 2013 by

As hospitality becomes more competitive, hotel rebranding has become more prevalent. Segmentation is no longer just about price, but increasingly about finding your target audience or niche and creating an identity that’s distinctive on the hotel scene. Standing out from … Continue reading →

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Mixed-use projects expand to emerging markets

Posted on April 17, 2013 by

From Kazakhstan to Abu Dhabi to Makkah, emerging markets throughout the globe continue to be hot targets for the biggest players in the global hospitality sector. This expansion often includes the combination of a hotel or resort with branded, full-ownership … Continue reading →

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Social Media for Franchises: Keep it Hyper-Local and Brand

Posted on April 8, 2013 by

More and more, consumers are engaging with brands on a local level and gaining enthusiasm for developing local connections with businesses they frequent. Adopting localized social media strategies makes sense for many hospitality companies; but for multi-unit brands, any effort … Continue reading →

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To Brand or Not To Brand (your hotel)

Posted on April 3, 2013 by

One of the first decisions in the hotel development or acquisition process can have a lasting impact on the success of the project: whether the property should be branded, and whether that brand should manage the property. The hotel’s brand … Continue reading →

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Hotel Investors Are Optimistic About the Mid-term Future of the Hospitality Industry

Posted on March 8, 2013 by

An overwhelming majority (83%) of hotel investors are optimistic about the mid-term future of the hospitality industry. That’s according to a survey of top hotel sector investors and operators polled at an Ernst & Young hospitality sector workshop held in … Continue reading →

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