Tag Archives: hotel rate

Building a bridge between revenue management and marketing in hotels

Hotel distribution is more complex today than ever and there are so many companies between the hotel product and the guest. Along the way, two key functions – revenue management and marketing – have evolved into very specific and sometimes … Continue reading

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Revenue-management best practices have failed

The traditional revenue-management best practices have failed, leading processes to change from a static to nimble approach, according to panelists on a webinar hosted by the Hospitality Sales and Marketing Association International University Tom Botts, executive VP and chief customer … Continue reading

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How to mitigate dependence on OTAs

The OTA customer is not a hotelier’s customer. How can the hotelier combat the OTAs? This reality might come as a bit frightening. The OTA booking experience is superior to that of hotels as it allows the traveler to shop … Continue reading

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