Tag Archives: online hotel reviews

Hotel marketing for your best guests – women

You may not realise it, but the target audience for most hotels is women. Women account for 85% of all household purchases and 92% of vacation decisions (according to Greenfield Online for Arnold’s Women’s Insight Team) spending over $7 trillion … Continue reading

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Proof: Travel reviews have significant effect on hotel conversion rates and pricing

Anecdotally, most hoteliers will agree that travel reviews and online user generated content are important for business. Quantifying this importance, however, is often difficult. TrustYou recently developed a new study together with Donna Quadri-Felitti, academic chair and clinical associate professor … Continue reading

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Hotel Reviews: Exactly How and Why Travelers use them

Reviews are increasingly carrying a lot of weight in the hotel booking process. But exactly who is looking at them, where are they looking at them, and what factors in the review hold the biggest sway in the mind of … Continue reading

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