Tag Archives: hotel yield

How to be a revenue leader of the 21st century

What century are we in? The 20th or the 21st? No longer can we in the industry use antiquated approaches and attitudes to manage demand. What exactly is the role of the revenue manager today? Tactician? Strategist? Mediator? Leader? Innovator? … Continue reading

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ARPAR, yet another RevPAR metrics replacement

The hospitality industry has been offering a few other indexes in the recent years that tried to compete with RevPAR. A more accurate, performance indicator is Adjusted RevPAR, which provides a clear reflection of the “bottom line profit”. RevPAR is … Continue reading

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