Category Archives: Hospitality Industry

Top 2016 Hotel Digital Marketing Trends

Hotel industry giants with big budgets have already gotten a head start on the rest of us, which allows us to see the technology in action and to review their ROI. Here are some of the trends already making an … Continue reading

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GTMC 2016: hotels – direct booking challenges & the rise of user reviews

Research by Audiencenet shows that despite business travellers being conservative in their hotel choices, TMCs and buyers must tackle a strong preference for direct bookings. The study, which polled more than 1,000 frequent business travellers (who take at least six … Continue reading

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Ranting online about travel more popular than trying to get a refund

Research has shown that venting one’s anger online about a poor travel experience is proving a more popular pursuit than taking it up with an official body. The study by MarkMonitor of almost 3,300 travellers in the UK, US, Germany, France, Italy, … Continue reading

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Time pressure’s effect on the mobile path to purchase of travel

Few people doubt the travel-industry maxim that consumers using mobile devices are more typically under time-pressure than those using laptops or desktops. But how does time pressure affect consumer behavior? That’s the question addressed in a new article by Dan … Continue reading

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This Is 2016. Why Can’t We Still Book Specific Rooms in a Hotel?

Have you ever wondered why it is you can’t, in most cases, book the exact hotel room you want? You know, the room that’s not near the elevator, but close enough to the ice machine (but not too close), and … Continue reading

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Hotel of Tomorrow: How Technology Will Improve the Guest Experience

The Hilton San Francisco Union Square recently became the first Hilton property in the city to integrate digital keys, a brand-wide initiative that allows Hilton HHonors members to book a room, check-in and access their room using only their smartphone. … Continue reading

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Does your hotel need a new channel manager?

Hotel distribution continues to be one of the more complex ecosystems within travel. Much of that complexity can be attributed to the industry’s fragmented ownership and management structure which, among other things, has resulted in a lack of meaningful investment … Continue reading

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