MakeMyTrip to shed its image of being a pure discounts player

MakeMyTrip is moving beyond deals and discounts as it hopes to get more customers to book hotels online and subscribe to its value-added products. One of the oldest players in the category, it is putting its best pitch forward and promoting the brand as one-stop destination for all travel needs. MakeMyTrip, which has acquired rival firm Ibibo to become country’s largest online travel agency, wants to consolidate its position in a category that it helped create. At the same time, it wants to distinguish itself from the new players in the sector.

The above is an extract of the original article available at: hospitalitybizindia.com

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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