MakeMyTrip is moving beyond deals and discounts as it hopes to get more customers to book hotels online and subscribe to its value-added products. One of the oldest players in the category, it is putting its best pitch forward and promoting the brand as one-stop destination for all travel needs. MakeMyTrip, which has acquired rival firm Ibibo to become country’s largest online travel agency, wants to consolidate its position in a category that it helped create. At the same time, it wants to distinguish itself from the new players in the sector.
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