Kerala CM seeks tourism industry’s support for ‘Haritha Keralam’ movement

In a clear indication to the tourism industry in the state about his government’s priorities, Kerala CM, Pinarayi Vijayan, said that the government places utmost priority to clean and sustainable environment, and sought the support and cooperation of the industry in its Haritha Keralam initiative. Inaugurating the 9th biennial Kerala Travel Mart (KTM) in Kochi, the CM said that it is important for any tourist destination that tourists visit, return with very good image of the destination. Refusing to be drawn into the liquor norms, the CM said that the government hasn’t taken a decision on revising the existing policy yet.

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