Five myths about OTAs

While there are key advantages of going straight to the source and unique benefits of using an online booking site, the reality is the role of OTAs is changing, and many commonly held beliefs have become outdated.

With a dizzying array of discounted vacation packages floating across the web, securing a bargain seems like a simple task. But with online travel agencies like Expedia reportedly tweaking search results to promote certain hotel listings and a rising number of book-direct initiatives from major brands such as Marriott and Hilton, price shopping isn’t always easy or straightforward.

The above is an extract of the original article available at: hotelmarketing.com

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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