11 Digital Marketing Tips to Differentiate Your Hotel

Over the years, a number of hotel chains have suspended their contracts with OTAs (Online Travel Agencies) in order to be able to offer lower-cost products on their own websites. This is an attempt to increase bookings via the hotel’s own website while putting pressure on OTAs to improve their contract terms.

Improve your Hotel’s Digital Marketing Strategy

But while this strategy may work well for larger chains, smaller independent and boutique establishments may find themselves at a disadvantage. Marketing and differentiating the product, for example, can be difficult and cost-prohibitive without the advantage of multiple channels. This article explores the problem and offers possible solutions.

The above is an extract of the original article available at : http://www.hetras.com

 

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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