While overall mobile bookings in travel are on the rise, it’s OTAs rather than hotels that are enjoying the lion’s share of growth. A recent study by Criteo found that in Q1 2016, OTAs generated 40% of hotel bookings through mobile devices (smartphones and tablets), while hotel suppliers generated just 18%.
There was also a noticeable gulf in the number of same-day bookings received. Within the 24 hours leading up to check-in, OTAs received 67% of mobile bookings compared with 41% generated by hotel suppliers. These figures make one thing abundantly clear: when it comes to mobile bookings, hotels are being left behind by an industry that’s looking to the future and rapidly moving on.
The above is an extract of the original article available at:www.traveltripper.com