Keys Hotels announced its expansion plan with asset light strategy for the future growth in the Indian market according to a release. The company has already started aggressively in this direction with the three new launches – Keys Hotels in Vishakhapatnam, Keys Hotels Malabar Gate in Calicut and Keys Lite Om Niwas in Jaipur. While Vishakhapatnam is an owned hotel the other two are franchisee hotels.
The company also plans to open 8-10 new management contract hotels in the next 12-18 months by adopting assest light strategy.
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