The OTA has bought the business in order to help it get more smaller properties onto its books.
Its head of corporate strategy Aditya Agarwal explained:
“Cleartrip as a business is expanding and has over 25,000 hotels on its platform. However, many of them are small and mid-sized hotels that are not technologically sophisticated and cannot manage their inventory on a real-time basis. So, we brought IManageMyHotels on board.”
The above is an extract of the original article available at: www.tnooz.com