Without the lambaste and fanfare often associated with new technological trends, chatbots have crept their way into social messaging applications and are being used by travel companies to engage with their customers.
Explaining why this is taking off in the travel space, Fergal Kelly, chief commercial officer at Mobile Travel Technologies (MTT), told TTG Asia e-Daily during the sidelines of Travelport LIVE APAC Customer Conference 2016: “The first instinct (for many people) these days is to text. It’s how they interact with each other and it’s how they expect to manage and sort out their lives. What chatbots are simply doing is allow them to interact that way.
The above is an extract of the original article available at: hotelmarketing.com