There has been a significant increase in the use of mobile messaging among travelers. Younger travelers – millennials aged 18-34, but also 35-44 year olds – are driving the use of mobile messaging.
A new report from travel industry research specialist Phocuswright, Chat, Shop, Buy: Messaging as the New Traveler Medium, analyzes the use of text and messaging apps among U.S. travelers, and the impact they will have on travel planning, booking and experiencing.
The above is an extract of the original article available ehotelier.com
Report by Phocuswright.