Mobile messaging among travellers on the rise

There has been a significant increase in the use of mobile messaging among travelers. Younger travelers – millennials aged 18-34, but also 35-44 year olds – are driving the use of mobile messaging.

A new report from travel industry research specialist Phocuswright, Chat, Shop, Buy: Messaging as the New Traveler Medium, analyzes the use of text and messaging apps among U.S. travelers, and the impact they will have on travel planning, booking and experiencing.

Phocuswright-ChatShopBuy-UseMedia-SharingTripExperiences-ByAge

The above is an extract of the original article available ehotelier.com

 

Report by Phocuswright.

 

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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