Nearly three-quarters (73%) of marketers in India say they plan to increase their digital marketing spend this year, according to recent research from Octane.
The report was based on data from a survey of more than 450 marketers in India, most of whom are employed by large companies. Respondents work for firms in a wide range of industries, including e-commerce (17% of those surveyed), media/entertainment (12%), IT (11%), and financial services/insurance (10%).
By: Ayaz Nanji, an independent digital strategist and a co-founder of ICW Content.
The above is an extract of the original article available at marketingprofs.com