The State of Digital Marketing in India: Budget and Channel Trends

Nearly three-quarters (73%) of marketers in India say they plan to increase their digital marketing spend this year, according to recent research from Octane.

The report was based on data from a survey of more than 450 marketers in India, most of whom are employed by large companies. Respondents work for firms in a wide range of industries, including e-commerce (17% of those surveyed), media/entertainment (12%), IT (11%), and financial services/insurance (10%).

Channel Engagement

Channel Engagement

By: Ayaz Nanji, an independent digital strategist and a co-founder of ICW Content.

The above is an extract of the original article available at


About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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