NEW YORK—Occupancy levels at U.S. hotels have begun to stabilize after reaching peak levels in 2015, according to Hospitality Directions, the lodging forecast recently released by PwC U.S.
On the heels of a lackluster performance for the U.S. lodging sector in Q4 2015, average daily rate (ADR) growth in the first quarter was the lowest since Q4 2013, the report indicated. While overall demand conditions in the U.S. are expected to remain positive, driven, in part, by firming group travel, increasing supply growth is expected to contribute to stabilizing occupancy levels.
Report by Phocuswright.
The above is an extract of the original article available at: Hotelbusiness.com