Why are consumers not converting on mobile?

We all know the world is moving to mobile. But many mobile marketers feel like they have thrown a party and no one came. They have invested in mobile Web sites, applications and mobile ad campaigns only to be rewarded with miserable conversion rates. Where did everyone go?
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The average U.S. consumer has 3.3 devices, according to Forrester Research, and 80 percent of millennials reach for their smartphones as soon as they wake up, Kleiner Perkins Caufield & Byers partner Mary Meeker has reported. Yet, for many companies, mobile conversion rates remain low.

Data shows that consumers’ propensity to make purchases on mobile instead of desktop varies by industry, from a high of 36 percent of purchases happening via mobile channels for retail marketplaces (sellers of niche products) down to 4 percent for sports-related purchases. That is not very surprising: For high-consideration purchases, you are more likely to pull the trigger when you are at a desktop or laptop computer, after weighing all the alternatives and making a deliberate and thoughtful choice.

By: Sean Huang is global mobile product lead at Quantcast, San Francisco.

The above is an extract of the original article available at: MobileMarketer


About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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