More than half of Indian leisure travelers search and shop online

indian leisure traveller

Over the past decade, the Indian travel market has undergone a dramatic transformation. Driven by improving telecom and banking infrastructure, a growing Indian consumer class has migrated online, fueling explosive e-commerce growth.

Travelers initially lured online by Indian Railway Catering and Tourism Corporation’s (IRCTC) electronic ticketing have grown confident with online shopping, as innovative web and mobile offerings from Indian online travel agencies (OTAs) and suppliers keep the travel vertical at the forefront of India’s online revolution.

India is among the world’s most intriguing emerging travel markets. Yet, it is a highly complex and diverse nation, with substantial income disparity across urban and rural populations. Only a subset of Indians possesses the financial means and desire or ability to indulge in leisure travel.

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NB This is a viewpoint by Chetan Kapoor, research analyst covering Asia for Phocuswright Inc.

The above is an extract of the original article available at: tnooz





About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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