Over the past decade, the Indian travel market has undergone a dramatic transformation. Driven by improving telecom and banking infrastructure, a growing Indian consumer class has migrated online, fueling explosive e-commerce growth.
Travelers initially lured online by Indian Railway Catering and Tourism Corporation’s (IRCTC) electronic ticketing have grown confident with online shopping, as innovative web and mobile offerings from Indian online travel agencies (OTAs) and suppliers keep the travel vertical at the forefront of India’s online revolution.
India is among the world’s most intriguing emerging travel markets. Yet, it is a highly complex and diverse nation, with substantial income disparity across urban and rural populations. Only a subset of Indians possesses the financial means and desire or ability to indulge in leisure travel.
NB This is a viewpoint by Chetan Kapoor, research analyst covering Asia for Phocuswright Inc.
The above is an extract of the original article available at: tnooz