Search engine optimization is a complicated—and constantly changing—endeavor. To help hoteliers, Hotel News Now asked digital marketers to share their best practices.
If the term “search engine optimization,” or “SEO” for short, confuses you or evokes the practice of packing keywords into your website, you’re not alone. For years, using SEO in online marketing has been a confusing game of tricks to rank higher in search engines.
Put more succinctly: Will people looking for hotels in your area or for hotels with your amenities find you?
It seems simple, and it’s one of the most important questions facing hotel marketers.
It’s also one of the most challenging. Continual tweaks and changes to search engine algorithms—Google, in particular—make SEO success a moving target.
The above is an extract of the original article available at: HotelNewsNow