Measuring your social media success

As hoteliers, chances are your social media channels are always mentioning local events, area guides and any articles that your guests may find useful. You are probably even self-promoting your property every so often. You have the ability to provide so much interesting content, but how do you know what content is working out for you?

Luckily a lot of social media channels have provided analytics which can help you look at which content is the most successful. In addition to that, taking a look at analytics will let you know what your audience is interested in, so that you may use all this information when looking for future content for your social media channels. This can potentially turn them into future guests for your hotel properties.

twitter-analytics-3A

Noticing something and having data to back it up just shows how important analytics is for social media. Everything can be evaluated much easier when all of the information you need regarding your social media content is all put together in analytics. Analytics helps you with several aspects – it helps you understand your audience better and you can provide more relevant content that will engage your audience.

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The above is an extract of the original article available at: eHotelier

NB This is a viewpoint by Tina Cheong, a writer for E-Marketing Associates.

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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