As hoteliers, chances are your social media channels are always mentioning local events, area guides and any articles that your guests may find useful. You are probably even self-promoting your property every so often. You have the ability to provide so much interesting content, but how do you know what content is working out for you?
Luckily a lot of social media channels have provided analytics which can help you look at which content is the most successful. In addition to that, taking a look at analytics will let you know what your audience is interested in, so that you may use all this information when looking for future content for your social media channels. This can potentially turn them into future guests for your hotel properties.
Noticing something and having data to back it up just shows how important analytics is for social media. Everything can be evaluated much easier when all of the information you need regarding your social media content is all put together in analytics. Analytics helps you with several aspects – it helps you understand your audience better and you can provide more relevant content that will engage your audience.
The above is an extract of the original article available at: eHotelier
NB This is a viewpoint by Tina Cheong, a writer for E-Marketing Associates.