Frustrating your customers is a revenue risk you need to overcome

Life is full of frustrations; some are avoidable, some are not. Booking a holiday should always be a pleasure, not a pain.

Planning to spend time with friends as a group should be filled with fun, not frustration. Inevitably, however, despite the rose-tinted specs leading us to optimistically anticipate ‘it can’t be as bad as last time’, in the real world of group bookings, frustrations abound for your customers and sales agents alike.

In fact, the latest industry research indicates that the ‘frustration factor’ can be a major loss-maker for the travel industry. Removing the frustrations could lead to an increase of nearly 33% in group booking revenue for your business.

How does the ‘frustration factor’ translate for your business?

Frustration is basically a risk. Frustrated group members result in the potential for sales to collapse, but not only that. Frustration increases the risk of non-returning guests, lack of loyalty and, potentially most important for your bottom line, revenue being left on the table.

Read More

The above is an extract of the original article available at: tnooz

NB This is a viewpoint by Eddie Robb, CEO for Make it Social.

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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