Life is full of frustrations; some are avoidable, some are not. Booking a holiday should always be a pleasure, not a pain.
Planning to spend time with friends as a group should be filled with fun, not frustration. Inevitably, however, despite the rose-tinted specs leading us to optimistically anticipate ‘it can’t be as bad as last time’, in the real world of group bookings, frustrations abound for your customers and sales agents alike.
In fact, the latest industry research indicates that the ‘frustration factor’ can be a major loss-maker for the travel industry. Removing the frustrations could lead to an increase of nearly 33% in group booking revenue for your business.
How does the ‘frustration factor’ translate for your business?
Frustration is basically a risk. Frustrated group members result in the potential for sales to collapse, but not only that. Frustration increases the risk of non-returning guests, lack of loyalty and, potentially most important for your bottom line, revenue being left on the table.
The above is an extract of the original article available at: tnooz
NB This is a viewpoint by Eddie Robb, CEO for Make it Social.