Independent hotels: Can they loosen the OTA grip?

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When we think of the lodging industry in the US, many of us think of chains – those big brands such as Marriott, Hilton, and Choice that drive distribution trends and website bookings.

With household names such as Holiday Inn and Best Western that appeal to the US road traveler, chains also make a nice payday for online travel agencies (OTAs).

Though they seem to dominate the market – and they DO – there’s another, more elusive set of properties that is less frequently tracked, and even less understood. We’re referring to the independents, or what we call “the other 30%” of the US lodging landscape.

Read more

The above is an extract of the original article available at: tnooz

NB This is a viewpoint by Lorraine Sileo, senior vice president of research for Phocuswright Inc.

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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