The millennial generation has arrived, and hotels are grabbing for their loyalty. Choice Hotels International reveals the top ten unexpected travel habits of millennial adventurers in their latest study.
“Millennials haven’t established allegiance with specific hotels yet, and there is such an amazing opportunity for companies to capture and build their brand loyalty,” said Patrick Pacious, executive vice president, and COO at Choice Hotels. “As Choice continues to expand into upscale and urban markets, uncovering findings about this key demographic, such as millennials’ inclination to impress, the desire for freebies and instant loyalty program gratification is crucial.”
The above is an extract of the original article available at: ehotelier