Silver Surfers, Baby Boomers, call them what you like – but the older members of a population are a huge segment of the travelling public.
This group is a growing one, too, with life-spans and disposable incomes increasing accordingly.
And, obviously, with corners of the earth now more accessible than ever before, and their penchant for wanting to explore during their twilight years, this has a massive impact on how travel brands should be reaching and engaging with them.
For some reason, so-called Generation-Y gets the lion’s share of attention when it comes to theories about consumer behaviour as a result of changes to technology and the “always connected” nature of modern consumers.
That evolution, however, has not passed the older generation by – as most readers who have created a Facebook profile or helped set up an elderly relative’s new smartphone will attest to.
The above is an extract of the original article available at: tnooz