Search marketing company Wordstream outlines seven ways hoteliers can use digital marketing to their advantage in a highly competitive market. The article looks at strategies for PPC, paid social, and more general techniques that will help hotel marketers stand out from the crowd.
AdWords’ hotel ads is the ad format of choice for hotels, guesthouses, bed and breakfasts, and any other type of hospitality business. Hotel ads allow your establishment to appear in an exclusive section of the SERP alongside other hotels, making them a highly prominent and very visible way to get your business in front of people who need a place to stay.
Hotel ads offer the user a great deal of information, including a star rating, a review summary, the average nightly rate, and an image of the hotel. This lets prospective guests identify potential places to stay at a glance, making it easier for them to narrow down an already bewildering list of choices and make a decision that aligns with their objectives (more on this shortly).
The above is an extract of the original article available at: HotelMarketing