The most important part of a hotelier’s job is to ensure an outstanding experience for guests while they are on your property. Obviously.
But, easier said than done, making sure they also have a great experience online is also vital. Great guest experiences start before entering a lobby. Online booking should be simple, intuitive and above all easy. Important aspects to ensure you don’t overlook include personalizing to a potential guest’s needs and wants, providing authentic reviews and giving guests details about the hotel and area.
Make sure your hotel works as hard on its website as it does in the lobby to provide a great guest experience.
Take a look of five simple ways to ensure your guests find your website and online presence easy to navigate and useful. Read more
NB: This is a guest article by Lani Gregory, a digital analyst for HotelmarketingWorks.
The above is an extract of the original article available at: tnooz