Almost 50% of customers abandoned their online travel booking early because of payment-related problems according to new research from Worldpay. Who would have thought the payment process has such a big impact on shoppers?
Travel sites who cannot reassure customers that the payment process will be quick, secure, and managed to the highest standard of professionalism seem to struggle to keep potential travellers on board to complete a transaction.
The remedies seem easy enough – the opportunities for incremental revenue are huge.
Here is a summary of key considerations you should keep in mind when building and optimising your booking experience:
NB: This is an analysis by Thomas Helldorff, vice president travel at Worldpay.