Are customers abandoning bookings because of your online payment process?

Almost 50% of customers  abandoned their online travel booking early because of payment-related problems according to new research from Worldpay. Who would have thought the payment process has such a big impact on shoppers?

Travel sites who cannot reassure customers that the payment process will be quick, secure, and managed to the highest standard of professionalism seem to struggle to keep potential travellers on board to complete a transaction.

The remedies seem easy enough – the opportunities for incremental revenue are huge.

Here is a summary of key considerations you should keep in mind when building and optimising your booking experience:

Read more

NB: This is an analysis by Thomas Helldorff, vice president travel at Worldpay.

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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