With an average of 3 billion web queries every day, Internet search is critical to gaining an edge over your competition; it also puts pressure on you to optimize your website, its content and your online presence and activity to make your website more discoverable by search engines.
Search engine optimization (SEO) has become standard practice for marketers in every industry as a way to be found in search to attract qualified traffic and leads and the hospitality industry is no different. Optimizing your hotel website with proper SEO can ensure travel shoppers reach your website when they’re searching for their next trip.
When it comes to SEO, there are certain basics that every hotel website needs to have to get ahead of the competition.
Excerpt from Leonardo