Hotel distribution is more complex today than ever and there are so many companies between the hotel product and the guest.
Along the way, two key functions – revenue management and marketing – have evolved into very specific and sometimes dissonant entities that don’t always connect. But they should.
When that disconnect happens, you’re less efficient and you can’t take advantage of real-time opportunities. The result? Your property is not realizing its optimal potential in terms of both occupancy and rate.
By working together better, revenue management and marketing could be more effective in helping their hotel maximize revenue and profit.
- Three Ways Revenue Management and Marketing Aren’t Aligned
- Three Secrets to Bringing Revenue Management and Marketing Together
- What’s Next: Game-Changing Demand Forecasting