Why having a good PR strategy is essential in the hotel industry

In a field as highly competitive as hospitality, an effective public relations (PR) strategy is a must. But PR can also feel like a guessing game at times, where you’re effectively trying to understand what journalists and the community will be interested in.

This can be especially true for the hospitality industry, where there often isn’t a great deal of understanding about PR. It’s a role that is often given to a marketing or sales executive, who might not have formal training in PR strategy and execution.

In starting to plan a formal PR strategy, aside from recruiting a dedicated professional to direct the strategy, there are some simple things that you can do to maximise the exposure that your campaign will have. The core to success is to properly plan and invest, but also to understand that it’s the relationship your PR team has with the media that will determine whether the strategy is a success or failure.

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By: Jo Scard (played a unique role as a senior adviser in the Australian Federal Government)

The above is an extract of the original article available at: ehotelier

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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