In a field as highly competitive as hospitality, an effective public relations (PR) strategy is a must. But PR can also feel like a guessing game at times, where you’re effectively trying to understand what journalists and the community will be interested in.
This can be especially true for the hospitality industry, where there often isn’t a great deal of understanding about PR. It’s a role that is often given to a marketing or sales executive, who might not have formal training in PR strategy and execution.
In starting to plan a formal PR strategy, aside from recruiting a dedicated professional to direct the strategy, there are some simple things that you can do to maximise the exposure that your campaign will have. The core to success is to properly plan and invest, but also to understand that it’s the relationship your PR team has with the media that will determine whether the strategy is a success or failure.
By: Jo Scard (played a unique role as a senior adviser in the Australian Federal Government)
The above is an extract of the original article available at: ehotelier