Keywords – Are They Still Relevant for 2015 Hotel Marketing?

 

Keyword relative to hotel

Is optimizing a hotel’s website with keyword-rich content still a relevant SEO strategy? And the answer is absolutely yes! However, SEO has evolved significantly in the past ten years when search engines relied solely on keywords to identify the purpose of your website and black hat practices, such as keyword stuffing, worked. In recent years, search engines, especially Google, have modified their search algorithm to include several other key factors, and search visibility success has become a lot more complex.

It is important to note that the placement of the keywords within your site is more important than frequency.

Google reads and interprets your hotel’s website content, then forms its own conclusion about what the site is about, and the products or services it offers. Your hotel’s website can be using the phrase “San Francisco Hotel” and still show up on search results when the query “San Francisco Resort” is used.

Read more

By: Teresa Villaruz, Sr. Marketing Manager – Milestone Insights

The above is an extract of the original article available at: MilestoneInternet

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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