Is optimizing a hotel’s website with keyword-rich content still a relevant SEO strategy? And the answer is absolutely yes! However, SEO has evolved significantly in the past ten years when search engines relied solely on keywords to identify the purpose of your website and black hat practices, such as keyword stuffing, worked. In recent years, search engines, especially Google, have modified their search algorithm to include several other key factors, and search visibility success has become a lot more complex.
It is important to note that the placement of the keywords within your site is more important than frequency.
Google reads and interprets your hotel’s website content, then forms its own conclusion about what the site is about, and the products or services it offers. Your hotel’s website can be using the phrase “San Francisco Hotel” and still show up on search results when the query “San Francisco Resort” is used.
By: Teresa Villaruz, Sr. Marketing Manager – Milestone Insights
The above is an extract of the original article available at: MilestoneInternet